
This loaf brings together buttery, soft brioche and bright tang from raspberry, all woven into pretty, eye-catching swirls. Every slice shows off flashes of raspberry, making it a showpiece for brunch or a sweet treat for afternoon tea breaks.
The first time I baked this was for a holiday breakfast, and as soon as the smell drifted out of the oven, my family swarmed the kitchen. Now it's become our go-to for celebrations, and everyone’s always excited about those bold, jammy swirls.
Dreamy Ingredients
- Powdered sugar: Mixes into a quick glaze for just the right amount of sweetness
- Cornstarch: Helps the jam hold together so it doesn't ooze everywhere
- Raspberry preserves: Loads the bread with punchy berry flavor
- Lemon zest: Lifts the whole thing and melts into the jam filling
- Vanilla extract: Rounds out all the sweet notes in every bite
- Eggs: Make the dough rich and turn it a lovely golden yellow
- Unsalted butter: Gives that classic, soft brioche taste
- Warm milk: Softens things up and wakes up the yeast
- Granulated sugar: Balances the berries and the dough with just enough sweet
- Active dry yeast: Fluffs up the loaf and makes it super airy
- All-purpose flour: Forms a sturdy base and keeps every bite tender
Simple Instructions
- Finish with Glaze:
- Whisk lemon juice, milk, and powdered sugar until nice and smooth, then drizzle it all over the cooled bread. Let it sit for maybe 10 minutes so the glaze doesn’t smear when you slice.
- Bake to Golden Perfection:
- Brush the top with melted butter for shine and bake at 350°F for around 35-40 minutes. If you see the top getting too dark, just lay some foil over it. You want the loaf to sound hollow if you tap the bottom, and the inside should hit about 190°F if you stick in a thermometer.
- Second Rise:
- Drop your twisted loaf into a greased pan, cover up with a clean towel, and let it puff up for 30-40 minutes. You’re looking for the dough to expand and get a bit fluffy, not necessarily double up.
- Create the Signature Swirl:
- Roll your dough out in a big rectangle (think 10 by 15 inches). Spread the cooled jam over most of it, keeping the edges bare. Roll it up tight, slice it down the middle the long way, then twist the two pieces together with those raspberry stripes facing up.
- Prepare Filling:
- During the first rise, toss raspberry jam, cornstarch, and a splash of water into a saucepan. Warm until it starts to thicken up (keeps your loaf from getting soggy). Let that cool off before using it.
- First Rise:
- Set your dough in a greased bowl and cover it up with a damp towel. Leave it someplace warm for about 1 to 1.5 hours, until it’s big and puffy. This slow rise is where you get the unreal flavor of brioche. You’ll know it’s ready when it looks really airy and soft.
- Develop the Gluten:
- Move the dough onto a floured surface and knead away for 10-12 minutes. As you work it, it'll go from sticky to stretchy and smooth. Sprinkle in flour only if it’s way too sticky to deal with.
- Create the Dough Base:
- In a big bowl, whisk up the dry stuff (flour, sugar, salt). Pour in the bubbly yeast mix, add eggs, softened butter, lemon zest, vanilla, and mix until no dry spots remain and you’ve got a rough dough.
- Activate the Yeast:
- Mix warm milk with a little sugar, sprinkle in yeast, and wait 5-10 minutes for a cloud of foam to form. This is when the yeast wakes up. Make sure the milk is warm but not hot so things stay alive.

My favorite part was seeing my niece try it for the first time. She thought it was just ordinary bread—until her bite showed off those raspberry ribbons, and her face totally lit up. That moment of surprise is exactly why I love baking and sharing this loaf.
Prep Ahead Choices
What’s great about this loaf is you can make it work around your schedule. Set up the dough the night before and let it take its first rise in the fridge. The cold rise does wonders for flavor, making the final loaf taste even better. The next day, let it warm up for about half an hour before rolling and filling, and you’ll get fresh, warm bread even if your mornings are jam-packed.
Fun Raspberry Twists
Classic raspberry is always a safe bet, but don’t be shy about swapping in other stuff. Try blackberry preserves for a deeper, earthy taste. Strawberry jam is lovely and sweet—perfect for spring. If you want to be extra fancy, stir in some orange liqueur or fresh berries with your jam for surprises of juicy fruit throughout the loaf.
Serving Ideas
This loaf is super tasty warmed up so the butter melts right in. For breakfast, spread some mascarpone and finish with a drizzle of honey. Or, for dessert, turn slices into super lush french toast, soaked in a creamy vanilla mix and fried until they’re golden. Hosting afternoon tea? Swap your scone for this—serve with a dollop of clotted cream on the side.

Backstory
Brioche comes from France and goes way back to the 1400s, always packed with eggs and butter for extra softness. The swirled loaf is inspired by Eastern European babka, known for gorgeous marbled middles. With jam running through it, you get that French bakery feel—mixing traditions and flavors from all over.
Frequently Asked Questions
- → How do I know my brioche dough is ready to rise?
When your dough feels soft, smooth, and bit stretchy—not too sticky—it’s good to go. Try gently pulling a piece; if you can almost see through it before breaking, it’s perfect.
- → Can I use fresh raspberries instead of jam?
Totally! Just simmer fresh raspberries with sugar and cornstarch until thick, so it spreads easily without leaking everywhere.
- → What should I do if my loaf browns too quickly?
If your top gets dark fast, just place foil loosely over it for the last few minutes in the oven. That should keep it from burning.
- → How should I store the brioche loaf?
Pop it in an airtight box on your counter for up to 3 days. If you want to keep it longer, stash it in your freezer for 3 months.
- → Can I skip the glaze?
Definitely. The loaf tastes awesome without it, but the glaze gives that fun zippy sweetness with the berries.
- → How should I serve the brioche loaf?
Cut slices and enjoy them warm or just as they are. It goes great with tea, coffee, or even a little butter on top.